M
MoneySmart
Helps consumers compare financial products
About MoneySmart
MoneySmart.sg is a comprehensive personal finance platform designed to help individuals make informed financial decisions. The company operates in the financial services market, primarily targeting consumers in Singapore who are looking to optimize their financial health. MoneySmart.sg provides detailed comparisons and reviews of various financial products including loans, insurance policies, and credit cards. The platform serves as a one-stop resource for users to find the best deals and offers, thereby saving them both time and money.
Read full description
The business model of MoneySmart.sg revolves around affiliate marketing and lead generation. The company earns revenue by partnering with financial institutions and service providers. When users click on links or sign up for products through the MoneySmart.sg platform, the company receives a commission. This model not only ensures that the service remains free for users but also aligns the company's interests with those of its users, as it aims to provide the best possible financial advice and product recommendations.
MoneySmart.sg also offers a wealth of educational content, including articles, guides, and tips on various aspects of personal finance. This content is designed to empower users with the knowledge they need to manage their finances effectively. The platform covers a wide range of topics, from budgeting and saving to investing and insurance, making it a valuable resource for anyone looking to improve their financial literacy.
At a glance
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Singapore, Singapore
- Employees
- 2
- Open positions
- None listed
- Dealroom signal
- 57.0/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending, Insurance
- Sector
- Fintech, Analytics, Lead Generation, Price Comparison, Brokerage, Deal Comparison, Insurtech Distribution and Brokerage, PandC Insurance
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Mar 2018 | $0 | — | Kakaku.com | — |
| SERIES BOther financing | Jun 2017 | $10M | $41M | Golden Gate Ventures · Kakaku.com · SPH Media Fund | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for MoneySmart is 960K monthly website visits, down 12.7% over the last three months. MoneySmart's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 CoverHoundCoverHound is a technology company offering a platform for consumers to shop for car insurance |
San Francisco, United States | Acquired | 30 | $112M | $232M |
 SouqalmalCompare consumer finance products in UAE and SaudiArabia |
Dubai, United Arab Emirates | Acquired | |||
 Facile.itItalian price comparison for insurance and financial products. |
Milan, Italy | Acquired | |||
 ChiarezzaCompare various insurance products and loans |
Selargius, Italy | Acquired | |||
 mfind ITA simple, fast and useful tool for optimizing customers’ insurance budget |
Warsaw, Poland | Operational | |||
 InsurifyA virtual insurance agent powered by Artificial Intelligence and predictive analytics |
Cambridge, United States | Operational | |||
 PolicyX.ComPolicyx is an online insurance comparison portal helping people to choose better insurance |
Gurugram, India | Operational | |||
 wefoxDigital insurance platform connecting insurers, brokers, and customers. |
Berlin, Germany | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Golden Gate Ventures
Series A4 investors entered at this stage
OPT SEA
SPH Media Fund
Convergence Ventures- KAKakaku.com
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about MoneySmart on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See MoneySmart’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.