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Mojo
A platform for sport , entertainment, finance and online betting
About Mojo
Mojo is a licensed sports stock market that allows users to invest in the careers of athletes. The platform treats athletes like stocks, with prices based on their expected performance. Users can buy and sell these "stocks" based on their predictions of a player's future success.
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The company's business model is centered on creating a new way for sports fans to engage with their favorite players and teams. Instead of traditional betting, Mojo offers a dynamic marketplace where the value of an athlete's stock can change over time. The platform serves sports enthusiasts who are looking for a more involved and long-term form of sports speculation.
Mojo makes money by taking a commission on trades, similar to a traditional stock brokerage. The platform's target market includes both casual sports fans and more serious investors who are looking for alternative asset classes. By combining the excitement of sports with the principles of financial markets, Mojo has created a new category of sports entertainment.
At a glance
- Founded
- 2021
- Headquarters
- New York City, United States
- Sector
- Sports
- Power Law
- Colt$25–100M revenue
Latest news
Press, funding announcements and product moves mentioning Mojo.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Thrive Capital
Marc Lore
Tiger Global
Alex Rodriguez
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mojo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Mojo on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.