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Mogujie
Chinese social shopping platform targeted at female buyers
About Mogujie
Mogu Inc. operates as a fashion media and consumption platform primarily targeting young female users aged 18-23. The company integrates various resources including electric power providers, communities, influencers, and content creators to serve its audience. Mogu Inc. is known for its sub-brand, Mushroom Street, which has successfully created a distinctive brand image by collaborating with celebrities and influencers. The platform offers a wide range of fashion-related content and products, making it a one-stop destination for fashion enthusiasts. The business model revolves around advertising, affiliate marketing, and direct sales through its platform, generating revenue from both brands and consumers. Mogu Inc. operates in the highly competitive fashion and e-commerce market, focusing on user engagement and brand partnerships to drive growth.
Source: Dealroom company dataAt a glance
- Founded
- 2011
- Headquarters
- Hangzhou, China
- Sector
- eCommerce & Marketplaces
Latest news
Press, funding announcements and product moves mentioning Mogujie.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Trustbridge Partners
Series A1 investor entered at this stage
Series B and later6 investors entered at this stage
IDG Ventures
Banyan Capital Partners
Hillhouse Capital
HOPU Fund
Ping An Ventures
Tiantu Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mogujie on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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