Mogic Ai

About Mogic Ai

Mogic AI is a marketing technology company, founded in 2021 by Xu Zhe and Yang Hai, that provides artificial intelligence-powered solutions for enterprises. Based in Hangzhou, China, the firm specializes in automating creative content production for digital marketing. The founders combined their respective expertise to establish the company; Xu Zhe brought product experience from roles at ByteDance and Alibaba, while Yang Hai contributed marketing knowledge from his time as a vice president at Estée Lauder.

The company's core offering is a technology platform designed to streamline and optimize advertising workflows. It provides a suite of services that includes AI-automated content production, digital asset management (DAM), and marketing strategy insights. The platform is engineered to simplify ad creation by allowing users to generate content, including copy, images, and videos, tailored to specific brand requirements. A notable feature is its capability for one-click optimization, particularly for TikTok advertisements. The system uses machine learning algorithms to analyze performance data, computer vision to assess visual elements, and predictive analytics to identify high-performing ad combinations.

Mogic AI operates on a tiered pricing business model, offering a standard plan and custom enterprise solutions. The company generates revenue through its AI-powered advertising platform, which caters to a client base of digital marketing agencies, e-commerce businesses, and large brand groups. It has served over 100 major clients, including Procter & Gamble, PepsiCo, L'Oréal, Unilever, and Alibaba. The firm has secured significant funding, raising a total of $25 million through multiple rounds, including a $10 million Series A round in August 2023 and a subsequent $15 million in a Series A1 round in January 2024. Key investors include Cathay Innovation, ZhenFund, and Zoo Capital.