Moebel24

About Moebel24

Moebel24, operating under the legal entity HomeTiger GmbH, functions as an online aggregator and comparison platform for the home furnishings market. The company was founded in Berlin in 2015 by Lars Missing, Jarrar Hussain, and Miro Morczinek. Morczinek's interest in the furniture space was sparked by his personal experiences with furnishing apartments and the difficulty of sourcing unique, non-standard furniture from various locations. HomeTiger GmbH was previously known as X24Factory GmbH.

The firm's primary business is its online portal, moebel24.de, which aggregates a vast selection of furniture and home decor products from numerous retail partners. This platform enables consumers to compare prices, styles, and features from hundreds of shops in a single, centralized location. As of March 2017, the platform claimed to list over two million products from approximately 800 retailers. The business model is not based on direct sales but rather on facilitating customer acquisition for its partners. Revenue is generated through a cost-per-click (CPC) model, where retail partners bid on the price for a click on their product, or through a revenue-sharing agreement. The company provides partners with a transparent dashboard to monitor clicks and offers tools to enhance their visibility, such as promotional badges.

Targeting the European Union market, HomeTiger also operates hometiger.fr in France and has expanded into other regions. The company positions itself as a technology-focused entity, having developed a high-performance infrastructure capable of processing millions of product attributes in near real-time to ensure data standardization and enhance product comparability for shoppers. For its business clients, the furniture retailers, HomeTiger offers solutions designed to increase brand awareness, drive sales through dedicated campaigns, and manage online reputation. The company has secured funding from several investors, including CHECK24 Ventures, DN Capital, and Howzat Partners.