Moe Delo

About Moe Delo

Moe Delo operates as a Software-as-a-Service (SaaS) provider in Russia, specializing in online accounting services tailored for the small and medium-sized business (SMB) market. The company was established on November 1, 2009, by co-founders Maxim Yaremko and Sergey Panov. Yaremko, prior to Moe Delo, led an IT outsourcing company, while Panov was the former General Director and co-owner of "Aktion-Media," a major Russian publisher of professional press. This combination of IT expertise and deep knowledge of the professional content market for accountants shaped the company's direction.

The firm's business model is centered on providing a comprehensive, subscription-based online platform that simplifies accounting and tax-related tasks for entrepreneurs and professional accountants. Revenue is generated from yearly subscription fees from its paid users. The service was created to address a gap in the market, as most existing accounting software solutions were expensive and targeted toward large enterprises, not the SMB segment. Moe Delo provides an all-in-one solution, integrating accounting, HR records, a legal reference system, and electronic reporting functionalities into a single interface.

The core product is an online accounting platform that automatically calculates taxes and insurance contributions, prepares payment and reporting documents, and sends notifications about legislative changes. It features two distinct versions: one simplified for entrepreneurs managing their own books and a professional version for accountants. A key selling point is its integration with major Russian banks like Sberbank, Alfa-bank, and Tinkoff Bank, which automates the exchange of banking data. The platform also supports sending electronic reports to tax authorities and other state funds directly, utilizing a cloud-based electronic signature confirmed via SMS. Over the years, the company has expanded its offerings to include services like "Moe Delo Buro" for legislative news and consultations, and specialized accounting outsourcing services ("Moe Delo Bukhobsluzhivanie"). The company also offers products for financial management and specific solutions for sellers on e-commerce marketplaces.