MobiMagic

About MobiMagic

MobiMagic, established in San Diego in 2010 by CEO Jeremy Bursky, operated as a business-to-business software platform targeting Point of Sale (POS) system developers. The company's core function was to provide a streamlined and cost-effective pathway for these developers to enter the burgeoning mobile market.

The firm's flagship product was a white-label mobile ordering technology. This service enabled POS developers to integrate their clients' existing inventory and menu data from restaurant or retail POS systems directly onto mobile platforms, including Apple and Android devices. This allowed businesses to adopt modern operational capabilities such as tableside ordering and mobile payments without the need to invest heavily in developing their own proprietary software. MobiMagic's business model revolved around managing the backend infrastructure, including customer billing and sales tracking, offering a turnkey solution for its developer clients to extend their product offerings.

The company secured a total of $25,000 in seed funding over two rounds in 2010 and 2011. A significant milestone in its history was the acquisition by pcAmerica in March 2014. Following this event, the MobiMagic technology was integrated into pcAmerica's "Restaurant Pro Express Mobile" product. While the MobiMagic brand is now considered defunct or "deadpooled," its technology was absorbed and continued to function within the acquiring company's portfolio.