Mobilus

About Mobilus

Mobilus Corporation operates as a 'Support Tech Company', providing specialized technology solutions to modernize customer support operations. Founded in September 2011 by Lan Hoang and Duc Nguyen, the company initially focused on contract-based mobile application development. A pivotal shift occurred when current President and CEO, Tomohiro Ishii, joined the firm. Ishii, who brought experience from Sony and a background in asset management and startup support, recognized the potential in the company's chat server technology. He steered Mobilus away from contract development and toward creating its own SaaS products, a transition that began in 2016.

The company's core business revolves around a suite of SaaS solutions, known as the 'Mobi Series', designed for contact centers. This suite aims to improve customer experience (CX) by increasing the efficiency of support operations, primarily by shifting from voice-centric to text-based and automated interactions. The business model is subscription-based, serving a diverse client base that includes corporations in finance, manufacturing, and transport, as well as local governments through its GovTech division. Revenue is generated from these SaaS subscriptions along with professional services like consulting and system customization. A key milestone was the company's initial public offering on the Tokyo Stock Exchange's Mothers market in September 2021.

Mobilus's product portfolio includes 'MOBI AGENT', a system for managing chat support with both human operators and AI; 'MOBI BOT', a chatbot that can integrate with external CRM and RPA systems; 'MOBI VOICE', a voicebot for automating phone inquiries; and 'MOBI CAST', a system for sending segmented messages via the LINE app. More recently, the company launched 'MooA', a generative AI service to support operations. The firm emphasizes its ability to provide a comprehensive solution, from system implementation to consultation, to help clients achieve a return on investment. This strategy has proven effective, with its 'MOBI BOT' achieving the leading market share in Japan's chatbot market for five consecutive years.