MobileCause

About MobileCause

MobileCause operates as a comprehensive digital fundraising and communication platform tailored for the nonprofit sector. The company was founded in 2008 by Douglas Plank and Sean MacNeill, who aimed to leverage the growing trend of mobile technology to help nonprofit organizations enhance their fundraising efforts. Plank's prior experience in the mobile and technology sectors informed the company's direction, recognizing an opportunity to provide accessible and effective digital tools to charitable organizations.

The company's core business revolves around providing a suite of software-as-a-service (SaaS) solutions that enable nonprofits to engage with donors and manage fundraising campaigns. Its platform integrates various functionalities, including online giving pages, event fundraising tools, text-to-donate capabilities, and donor communication systems. The business model is primarily subscription-based, where nonprofit clients pay recurring fees to access the platform's features. This model provides a predictable revenue stream for MobileCause while offering its clients a scalable technology solution.

MobileCause serves a wide range of nonprofit organizations, from large, well-established charities like The Salvation Army and United Way to smaller, community-based groups. The platform is designed to help these organizations acquire new donors, retain existing ones, and increase overall contributions by simplifying the giving process. A key aspect of their service is the emphasis on mobile-first engagement, allowing donors to contribute easily from their smartphones. This focus addresses the shift in user behavior towards mobile devices for online transactions and communications. Over the years, MobileCause has processed a significant volume of donations for its clients, marking its position within the fundraising technology market.