mobile tag

About mobile tag

Mobiletag, a French company established in 2006, specialized in developing tools for creating, managing, and reading 2D codes, particularly QR codes and Flashcodes. The firm's core business was centered around connecting brands with consumers through mobile technology at the point of interest.

The company's primary offering was a mobile application available on iOS, Android, and Windows Phone platforms that allowed users to scan various types of barcodes, including QR codes, Flashcodes, and standard product barcodes (EAN and UPCs). Upon scanning, users could access a variety of digital content such as videos, music, websites, and product information, or engage with contests and promotions. The application featured a history function, enabling users to revisit previously scanned content. For businesses, Mobiletag provided a platform to create and manage mobile marketing campaigns using these codes, aiming to maximize the return on investment of their marketing efforts. This service included analytics to track the performance of QR code campaigns.

Founded by Domenico Surace, the company positioned itself as a key player in the emerging field of mobile marketing. In 2011, Mobiletag secured approximately $8.2 million in a Series B financing round from investors including XAnge Private Equity, Alven Capital, IDF Capital, and Skandinaviska Enskilda Banken Venture Capital, with the goal of expanding its presence in the American market. The company's strategy also included exploring Near Field Communication (NFC) technology. Throughout its history, Mobiletag underwent several structural changes. It faced financial difficulties, entering a safeguard procedure in January 2014, followed by receivership in September 2014. Subsequently, it was acquired by the Innov8 group and later, in 2016, by the group that owns Mediaperformance. Following these acquisitions, the company's focus shifted towards leveraging Big Data and it eventually began operating under the name Consoflash.