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MobieTrain
Mobile microlearning and communication for frontline employees
About MobieTrain
MobieTrain provides a mobile-first, gamified microlearning platform designed for training and engaging frontline and deskless employees. The company was founded in Genk, Belgium, in 2015 by Guy van Neck, Mireille van Hemert-Schelling, and Willi van Boven. CEO Guy van Neck, who holds an MBA from Chicago Booth, was inspired to create MobieTrain after his experience in mystery shopping and market research, where he identified a significant gap in effective training for customer-facing staff. He developed the business plan while in an Executive MBA program and gained early traction by winning second place at the Global New Venture Challenge.
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The platform aims to solve challenges related to high employee turnover, inconsistent service, and lost revenue by empowering workers in sectors like retail, hospitality, and logistics. MobieTrain's core product is a software-as-a-service (SaaS) application that delivers bite-sized, personalized training modules accessible on smartphones. Key features include gamification to boost engagement, analytics dashboards to track progress and identify knowledge gaps, and tools for internal communication such as a newsfeed, chat, and push notifications. This approach is designed to increase knowledge retention, cut onboarding time, and connect a distributed workforce.
MobieTrain operates on a B2B model, selling subscriptions to its platform. The company has demonstrated significant growth, quadrupling its revenue during the pandemic and achieving triple-digit growth in subsequent years, with over half of its revenue coming from international markets. The platform is used by over 100 organizations in 30 countries, including notable brands like Timberland, Diesel, Emirates Post, and Azadea. To fuel its expansion, MobieTrain has raised a total of $17 million over six funding rounds. Major funding events include a €4 million Series A in May 2021 and a €9 million round in October 2022, with investors such as Fortino Ventures, BNP Paribas Fortis Private Equity, LRM, and Concentra. The funds have been allocated to further product development, accelerate international expansion into markets like Germany, France, and the UK, and grow its team across offices in Genk, Madrid, Milan, and Amsterdam.
At a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- Genk, Belgium
- Employees
- 34
- Open positions
- 1
- Dealroom signal
- 60.7/100
- Industry
- Education
- Sub-industry
- Learning Tools and Resources
- Sector
- Edtech, Gamification, Coach, Industrial Workforce Management and Training, Corporate Learning, Hard Tech, Woman Founder
- Technology
- 3D Technology, Mobile app
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning MobieTrain.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Oct 2022 | $9.9M | $40M | Fortino Capital Partners · Force Over Mass Capital · LRM · BNP Paribas Fortis | ↗ |
| SERIES A✓Equity / VC | May 2021 | $4.4M | $18M | Concentra Bank · Force Over Mass Capital · LRM · Baert Family Office | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for MobieTrain is 15K monthly website visits, up 15.4% over the last three months. MobieTrain's team declined 19% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
LRM
Concentra Media
Series A5 investors entered at this stage
Force Over Mass Capital
Concentra Bank- BOBaert Family Office
Fortino Capital Partners
BNP Paribas Fortis
Other known investors4 additional known investors
6 Degrees Capital
C-mine Crib
Fortino Ventures
Startupbootcamp
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about MobieTrain on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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