MOBI

About MOBI

Founded in Wellington, New Zealand, in 2010 by Tarik Mallett, MOBI provides a comprehensive suite of digital solutions for the restaurant and hospitality industry. The company was established on the principle that restaurant brands should maintain control over their digital presence. In May 2024, MOBI merged with HungryHungry, an Australian hospitality tech company, to form a new entity aimed at global expansion, particularly in the United States. The combined company now serves over 4,000 venues in 15 countries and is led by HungryHungry co-founders Shannon Hautot (CEO) and Mark Calabro. Founder Tarik Mallett exited the business in 2022. To date, MOBI has raised a total of $6.1 million over two funding rounds, with its latest Series A round in March 2019 securing $5 million, led by Movac.

MOBI's business model is centered on providing an end-to-end platform that enables hospitality businesses, from quick-service restaurants and cafes to hotels and pubs, to manage their digital operations. It operates on a SaaS model, with pricing plans tailored to the needs of small-to-medium-sized businesses, considering factors like menu size and transaction volume. The company's core mission is to help clients increase revenue, enhance customer experience, and gain brand loyalty by offering a range of white-label products that integrate with existing POS systems.

The company's product suite is extensive, covering digital ordering, customer engagement, and business operations. For ordering, MOBI offers branded storefronts for web and mobile apps, self-service kiosks, QR code table ordering, and integrations with 'Order with Google'. A key feature is their white-label delivery service, which integrates with partners like DoorDash Drive and Uber Direct, allowing restaurants to offer delivery through their own channels without managing a fleet. The platform also includes MOBI Connect, which unifies orders from third-party marketplaces like Uber Eats directly into a restaurant's POS system. To foster customer loyalty, MOBI provides tools for personalized rewards, loyalty apps, and automated marketing campaigns driven by AI and guest data analytics. Recently, the company introduced an AI-driven voice intelligent ordering system to enhance accessibility and personalization.