MobGold

About MobGold

MobGold, founded in 2008 by Alan Chang, Vicky Sukarma, and Erwin Susanto, established itself as a platform provider for mobile advertising and transaction solutions. The company's core business centered on a mobile ad network designed to help publishers, network operators, web portals, and mobile phone retailers monetize their mobile traffic. Simultaneously, it provided a channel for advertisers to market their products and services across various mobile platforms.

The business model was structured to create a symbiotic relationship between publishers and advertisers. By integrating MobGold's technology, publishers could increase their data revenues and Average Revenue Per User (ARPU) by engaging and holding onto valuable customers. For advertisers, the platform offered an efficient and cost-effective method to deliver targeted ads within its network. The company's revenue was generated through this mobile advertising network. A significant milestone for MobGold was securing $12 million in a Series B financing round in December 2009, led by Fast Global Investments. This capital was intended to fuel product development, marketing, and market expansion efforts.

The founding team brought relevant expertise to the venture, with Alan Chang serving as President and CEO, Vicky Sukarma as Co-founder and Head of Technology, and Erwin Susanto as Head of Products. Under their leadership, the company expanded its network internationally, establishing a presence in the U.S., the UK, Spain, South Africa, India, Indonesia, and Thailand. In October 2010, MobGold launched a Software Development Kit (SDK) for Android, allowing developers to integrate ads into their applications and providing advertisers with interactive ad formats like Click-to-Call and Click-to-Map. Despite its initial growth and funding, the company is now considered a deadpooled entity.