Mmtime

About Mmtime

Zhejiang Sodao Network Technology Co., Ltd. is a technology enterprise established in Hangzhou, China, on December 31, 2008. The company is led by its legal representative, Song Xinmin. Initially conceived as a localized internet application platform with a search engine core, Sodao has strategically pivoted its focus over the years. By 2016, the firm began concentrating on the burgeoning live-streaming e-commerce sector, leveraging its accumulated supply chain capabilities to become a significant service platform in China's beauty industry.

The company's business model revolves around live-streaming as its core driver, integrating technology and innovation to enhance its services. A key asset in its portfolio was the "Mmtime" (美女时钟 or "Beauty Clock") platform, which began as a website featuring street-style photography of women and evolved into a community for sharing shopping tastes and a platform for discovering online influencers and models. This platform served as a foundational element, creating a community centered around female users and fashion. Today, Sodao primarily operates as a Multi-Channel Network (MCN), specializing in the incubation and management of influencers, connecting them with brands, and providing e-commerce marketing and promotion services. Revenue is generated by facilitating the connection between brands and a vast network of influencers for live-streaming sales, particularly in the cosmetics vertical where it maintains a large inventory of over 10,000 SKUs.

Sodao's services cater to brands seeking to market their products through live-streaming channels. The company has developed a proprietary work platform to manage a selection of over 100,000 brands. It operates as a bridge between the supply side (cosmetics and other brands) and the demand side (consumers), utilizing its roster of influencers to drive sales on popular platforms. The firm's success is demonstrated by its numerous accolades, including being recognized as a key e-commerce live-streaming institution and an influential MCN. The company has also secured substantial investment over the years from venture capital firms and publicly listed companies, enabling its expansion and the development of its core technology and influencer network.