Mixmax

About Mixmax

Mixmax was founded in 2014 by Olof Mathé, Brad Vogel, and Chanpory Rith. The idea originated from their collective experiences in sales and customer success, recognizing a need for more efficient and effective client engagement. CEO Olof Mathé previously worked at Skype and McKinsey after obtaining an engineering degree in France. CTO Brad Vogel's background includes engineering roles at Apple on the Mac OS X team and at Palm on the WebOS team. The company began with a prototype for a web-based email editor in mid-2014, designed to embed interactive elements like slideshows and meeting links directly into emails. The name "Mixmax" was chosen to reflect the idea of mixing content to maximize its impact.

The first version of the platform launched in 2015, featuring email tracking, scheduling, and templates. This launch was supported by an initial seed funding round of $1.5 million in April 2015 from investors including Harrison Metal, Floodgate, and 500 Startups. Over the years, Mixmax has raised a total of $22.1 million. A significant Series B round in February 2018 brought in $10.3 million, led by SaaStr Fund and Creandum. By 2020, the company had surpassed 10,000 customers.

Mixmax operates as a sales engagement platform that integrates directly with Gmail and Outlook, targeting revenue teams, including sales, account executives, and customer success managers. The business model is subscription-based, offering tiered pricing plans such as Free, SMB, Growth, and Enterprise, billed per user monthly or annually. The platform helps businesses automate repetitive tasks, streamline workflows, and enhance communication throughout the customer lifecycle. Key features include multichannel sequences across email, phone, and social media; real-time email tracking of opens, clicks, and downloads; and a meeting scheduler that syncs with user calendars to eliminate back-and-forth communication. The platform also offers automation through if/then rules, CRM integration with platforms like Salesforce, and analytics to track team and content performance. Users can also embed polls and surveys directly within emails to increase engagement.