MIVA

The firm offers a cloud-based e-commerce platform designed for mid-size and enterprise merchants, supporting B2B, DTC, and wholesale business models. It focuses on businesses with complex needs, such as large product catalogs or specialized industry requirements, that other platforms may struggle to handle. The business generates revenue through a revenue-based pricing model, where fees are tied to the client's success, targeting merchants with annual online revenues of $1 million or more. Miva provides both the e-commerce software and the cloud-based hosting environment, offering an all-in-one solution.

Miva's platform is designed to unify B2C and B2B sales on a single, comprehensive system, eliminating the need for separate platforms. Key features include extensive native functionality, tools for managing complex product catalogs, and advanced B2B capabilities such as customer-specific pricing, tiered discounts, and quote management. The platform also provides a JSON API for seamless integration with back-office systems like ERP, CRM, and OMS, enabling automation of various business processes. For merchants, the software offers a customizable storefront, SEO tools, inventory management, and marketing features without requiring coding expertise. The company has received minority investments from Bison Capital Partners in 2017 and a more recent strategic growth investment from Equality Asset Management in 2021 to fund expansion.