Mium Lab

About Mium Lab

Mium Lab, formerly known as Les Miraculeux, is a French company operating in the wellness and nutraceutical sectors. Founded in 2019 by David Gueunoun, the company is headquartered in Vincennes, France. The founder's journey began after years in a multinational beverage company, which sparked his interest in the effects of food on health. This led him to study vitamins and food supplements at the Paris Faculty of Medicine, where he identified a gap in the market: traditional supplements felt medicinal and unappealing, leading to poor adherence. This insight became the foundation for Mium Lab, aiming to make wellness enjoyable and accessible.

The company's core business revolves around producing and selling food supplements in the form of fruit-flavored gummies. Mium Lab's business model is primarily direct-to-consumer (B2C) through its e-commerce websites, serving over 20 countries. They also have a significant retail presence, with products available in 1,500 pharmacies and parapharmacies. The company generates revenue through the sale of these supplements, targeting consumers seeking to address everyday wellness concerns such as stress, sleep, energy, and digestion.

Mium Lab offers a wide range of gummies, with over 15 references, addressing various needs like sleep, stress reduction, hair and nail health, and immune support. Key product features include being 100% vegan, using natural ingredients and flavors, and being low in sugar. The company emphasizes the scientific backing of its formulations, developed with the support of doctors and pharmacists, and using patented active ingredients. Their products are manufactured in France, and the laboratory holds ISO 9001, 22000, and 22716 certifications to ensure quality. The rebranding from Les Miraculeux to Mium Lab—a portmanteau of "miraculous" and "premium"—was a strategic move to support international expansion, as the original name was challenging for non-French speakers.