Mitra EV

About Mitra EV

Mitra EV provides ROI-driven fleet electrification services for small and medium-sized businesses (SMBs). Founded in 2023 and headquartered in Los Angeles, CA, the company aims to lower the significant financial and operational barriers that prevent smaller companies from transitioning to electric vehicles. The CEO is James Tong.

The company's core offering is a turnkey, electric-truck-as-a-service model which includes tailored EV leasing, on-site charging infrastructure, and access to a proprietary network of shared DC fast-charging (DCFC) hubs. This bundled approach allows SMBs to electrify their fleets with no upfront costs, potentially reducing fuel and maintenance expenses by 30-50%. Mitra EV's charging hubs are designed for commercial trucks and are strategically located in industrial zones and off major arteries. A fleet charging subscription program and a driver app provide seamless, frictionless access to the charging network.

Mitra EV's business model involves several revenue streams. The company partners with businesses that own their properties, turning underutilized parking lots into shared charging hubs, which can generate revenue for the property owner. For clients, it offers comprehensive leasing and charging plans. The company has formed strategic partnerships to scale its operations, including a collaboration with Victorville Fleet (VVFleet) for commercial vehicle supply and Enduring Planet for non-dilutive financing to expand its charging infrastructure. The company is also involved in Project REEF, a U.S. Department of Energy-supported initiative to create scalable, revenue-generating EV infrastructure across several states.