MissZero

About MissZero

MissZero, also known as Super Zero and formally registered as Flashdiet (Beijing) Biological Technology Co., Ltd., is a retailer of nutritional foods and sugar-free snacks. The company was founded in 2017 by Wang Ke and is headquartered in Beijing, China. Wang Ke, who previously co-founded the group-buying site Manzuo.com which was later acquired, identified an opportunity in China's growing demand for convenient weight management solutions.

The business focuses on developing and providing scientifically formulated meal replacement products designed to address weight loss challenges. Initially, the company explored products like butter coffee and sugar-free snacks before concentrating on the nutritional meal replacement market. The core product is a three-day meal kit that provides all the user's meals, designed for convenience, efficiency, and taste. Its product line includes low-calorie and low-carbohydrate versions of popular Chinese foods like instant noodles (e.g., hot dry noodles, turkey noodles) and rice dishes, which use ingredients like konjac and erythritol to reduce calories while maintaining flavor. The target market includes individuals seeking weight loss, fitness enthusiasts, and health-conscious consumers in a fast-paced environment.

MissZero operates on a direct-to-consumer business model primarily through e-commerce channels. The company has successfully raised capital through multiple funding rounds, including a seed round in 2017, an angel round in 2018, a Pre-A round of several million dollars in 2019, and a Series A round in late 2019. Key investors include Decent Capital, Joy Capital, China Growth Capital, Vision Plus Capital, and Oriza Holdings.