Mirrativ

About Mirrativ

Mirrativ, Inc. operates a mobile game streaming platform that enables users to broadcast gameplay directly from their smartphones, aiming to recreate the communal experience of gaming. The company was established on February 9, 2018, by Junichi Akagawa, who serves as the Founder and CEO. Akagawa, a graduate of Keio University, previously worked at DeNA where he became the youngest executive officer in 2012, before founding Mirrativ through a management buyout of the Mirrativ business from DeNA. The name "Mirrativ" is a portmanteau of "Mirror" and "Narrative," reflecting the idea of users mirroring their phone screens to share their stories. The platform's core service allows for easy, one-tap game streaming without requiring additional hardware. Key features include the "Emomo" function for creating personalized 3D avatars for broadcasting, and "Live-gaming," which merges gameplay with real-time interaction, allowing viewers to participate in the streamed game. This fosters a highly interactive community where users can connect through shared interests in games. Mirrativ has become the largest mobile game streaming platform in Japan by the number of streamers. Mirrativ operates on a freemium model, providing basic features for free while offering premium services. Its revenue is generated through several streams, including viewer donations, sponsorships, advertising initiatives, and partnerships with companies for marketing. The company also offers the "Mirrativ Star Rating System," which allows streamers to earn cash rewards based on their stream time and engagement. In May 2025, Mirrativ announced the "All for Streamers" strategy, expanding its support services to streamers on other platforms like YouTube, Twitch, and TikTok, aiming to assist with content creation, monetization, and fan acquisition. The company went public in December 2025 on the Tokyo Stock Exchange, Growth Market.