Mirra

About Mirra

Founded in 2020 and headquartered in Bellevue, Washington, Mirra is a social entertainment company developing upscale, tech-centric social venues. The company is opening its first U.S. location in August 2024 at The Bellevue Collection. This initial venue, a 10,708-square-foot space in Lincoln Square South, is designed to accommodate nearly 500 people and integrates a full-service restaurant and bar with an immersive gaming arena.

Mirra's core offering is a unique party game experience that merges virtual reality (VR) with a spectator-friendly format. The company develops its gaming systems in-house, featuring proprietary interactive technologies. Gameplay involves teams of up to eight players competing in 60-minute sessions. While players are immersed in the VR environment, their actions are mirrored by avatars on vast, panoramic 8K LED screens, including a signature 50-by-20-foot display, creating a social spectacle for observers. The games, such as "Hockey Smash" and "Treasure Dash," are designed for a range of skill levels to appeal to both competitive and casual players.

The business model centers on creating a comprehensive social destination. Revenue is generated from scheduled one-hour game sessions, complemented by the sale of world-inspired shareable food items and handcrafted drinks from its full kitchen and bar. Mirra targets a broad clientele, including groups of friends, families, and corporate clients seeking team-building events or private parties.