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Mirage

Consumer Services · New York City, United States · Founded 2021

Formerly known as Captions | AI-powered generative video creation and editing platform MoreLess

Captions, Inc. is an AI-powered creative studio headquartered in New York, founded in 2021 by CEO Gaurav Misra and COO Dwight Churchill. The company develops a generative video creation and editing platform available on iOS, Android, Web, and MacOS, designed to simplify and automate video production for content creators. The platform's mission is to democratize video creation, allowing anyone to share their stories effectively.

Gaurav Misra, who serves as CEO, previously led the Design Engineering team at Snap Inc., where he observed the rise of "talking videos". This experience, combined with his background in machine learning and design, led to the founding of Captions. Misra holds a computer science degree from Boston University. COO Dwight Churchill gained product and software development experience at Goldman Sachs, contributing to the launch of its consumer platform Marcus, and at Klaviyo. The founders met while working at the mobile analytics startup Localytics.

The business operates on a subscription-based model, offering a suite of AI-driven tools that streamline the entire video production workflow. Key features include automatic subtitle generation, AI eye contact correction, language dubbing into over 28 languages with the "Lipdub" feature, script creation, AI avatars, background noise removal, and automated editing. The platform can generate talking videos from text, create custom B-roll, and repurpose long-form content into shorter clips. This suite of tools targets a broad market, from individual content creators and influencers to small businesses and marketing professionals, helping them produce studio-quality videos without advanced technical skills.

Since its inception, Captions has achieved significant growth, raising a total of $100 million in funding. A Series B round in June 2023 raised $25 million, led by Kleiner Perkins. This was followed by a $60 million Series C round in July 2024, led by Index Ventures, which brought the company's valuation to $500 million. Other prominent investors include Andreessen Horowitz, Sequoia Capital, Adobe Ventures, and HubSpot Ventures. In November 2024, Captions acquired AlpacaML, a generative AI company focused on image creation, to expand its creative suite.

Keywords: generative video, AI video editor, content creation, automatic subtitles, AI dubbing, video editing software, talking videos, AI avatars, creator economy, social media marketing, video production, script generation, eye contact correction, language translation, mobile video editing, AI content creation, marketing automation, digital storytelling, video accessibility, creative studio

Valuation $500M–1B
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
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Company overview

Mirage company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2021
Headquarters
New York City, United States
Employees
138
Open positions
16
Dealroom signal
77.1
Investment activity
1 companies · latest Nov 2024
Capital deployed
Preferred round
ACQUISITION
client focusb2btechnologyArtificial Intelligenceclient focusb2csub industryContent productionbusiness modelSaaSsectorCore AIsectorGenerative AIsectorgenAI Model MakersectorgenAI ApplicationssectorAI ApplicationsindustryMedia

Valuation & funding

Mirage funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing Mar 2026 $75M $500M General Catalyst
SERIES COther financing Jul 2024 $60M $500M Adobe Ventures · Kleiner Perkins · Andreessen Horowitz · Sequoia
SERIES BOther financing Jun 2023 $25M $100M Andreessen Horowitz · Sequoia · SV Angel · Kleiner Perkins
SERIES AOther financing Apr 2022 $0 Andreessen Horowitz · Ludlow Ventures
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Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $14M 0% 138
2025 $14M 0% 143
2024 $14M 102
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Growth signals

Mirage website traffic

Latest recorded traffic for Mirage is 260K monthly website visits, up 8.3% over the last three months. Mirage's team declined 3.5% over the past year.

Latest monthly visits260K 3-month web change+8.3% 1-year team growth-3.5%
Monthly website visits40 observations · Apr 2023–Jul 2026
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Comparisons

Mirage compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Mirage investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Mirage's talent

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Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on Mirage's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 5 investors entered at this stage
Series B+ 5 investors entered at this stage
Index Ventures
Adobe Ventures
Jared Leto
HubSpot Ventures
General Catalyst

Global footprint

Where Mirage has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States94.9%
🇵🇭 Philippines1.7%
🇦🇹 Austria1.7%
🇩🇪 Germany1.7%
4 countries shown

In the news

Latest news about Mirage

Recent press, funding announcements, and product moves mentioning Mirage — open to read from the original sources.

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Market sentiment

What the market is saying about Mirage

An AI-synthesized read of the highest-engagement posts about Mirage on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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