Mira

Mira's core product was the Prism headset, a smartphone-powered AR device designed to be a low-cost, durable, and scalable solution. The headset worked by inserting a user's iPhone, which would then project holographic-like images onto a clear visor, allowing the user to see both digital content and their real-world environment. This hardware was complemented by a suite of software, including 'Connect' for remote assistance and 'Flow' for creating and managing digital workflows. This platform enabled experts to virtually see what a frontline worker was seeing in real-time to provide guidance, and allowed workers to follow step-by-step instructions in a hands-free manner. The business model focused on enterprise and industrial clients in sectors such as manufacturing, mining, chemicals, and defense. Notable clients included the U.S. Air Force, the U.S. Navy, and Universal Studios, which used Mira's technology for the Mario Kart ride at its theme parks.

The company raised approximately $17 million in total funding over several rounds from investors including Sequoia Capital, Founders Fund, Greylock, and Salesforce CEO Marc Benioff. In June 2023, just after Apple announced its own Vision Pro headset, it was reported that Apple had acquired Mira for an undisclosed amount, with at least 11 of Mira's employees joining Apple.