Minum

About Minum

Minum, founded in 2021 by Thomas Zuzelo and Mohammad El Beitam, is a digital electricity provider headquartered in Sao Paulo, Brazil. The company is positioned to disrupt the traditional energy market in the country by offering a more predictable and affordable alternative.

Thomas Zuzelo, a co-founder, brings over a decade of experience in the investment, infrastructure, and energy sectors to the company. This background has been instrumental in shaping Minum's business model and strategy.

Minum's core offering is a fixed-price monthly subscription for electricity, targeting both individual consumers and small businesses. This model simplifies energy billing and protects customers from the price volatility often associated with traditional utility providers. By providing a consistent and transparent pricing structure, Minum aims to empower its customers to better manage their energy expenses.

The company's service is delivered through a digital platform, which allows for easy management of accounts and consumption. Minum also integrates renewable energy sources, specifically solar, into its energy mix, offering a cleaner energy solution to its clients. This focus on both affordability and sustainability is a key differentiator in the Brazilian energy market.