M
Minted
Holiday Photo Cards, Wedding Invitations, Save the Date Cards & Birth Announcements
About Minted
Minted.com is an online marketplace that connects independent artists with customers seeking unique, high-quality designs. The company operates in the consumer goods and e-commerce market, serving a broad range of clients including individuals, families, and businesses. Minted's offerings span a wide array of products such as holiday cards, personalized stationery, art prints, gift wrap, and home decor items.
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The company's business model is distinctive, leveraging a crowdsourcing approach to curate its product offerings. Artists from around the world submit their designs to Minted's Design Challenge platform, where customers and other artists vote on the best work. The winning designs are then produced and sold by Minted, with the artists receiving a portion of the sales. This model allows Minted to continually refresh its product offerings with unique, customer-approved designs while also supporting independent artists.
Minted generates revenue through the sale of these products. The company also offers a membership program, Minted More, which provides members with discounts and exclusive access to products, further driving revenue.
In addition to its e-commerce operations, Minted also offers value-added services such as free recipient addressing and high-quality paper and printing options, enhancing the overall customer experience and differentiating the company from other online retailers.
At a glance
- Status
- Operational
- Founded
- 2007
- Headquarters
- San Francisco, United States
- Employees
- 574
- Open positions
- 6
- Dealroom signal
- 71.9/100
- Industry
- Media
- Sector
- eCommerce & Marketplaces, Wholesale, Travel, Printing, Crowdsourcing, Community, Customization, Vacation, Card, Direct-to-Consumer, Arts & Culture
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
- Investment activity
- 1 company, latest Mar 2016
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Minted.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES EOther financing | Dec 2018 | $208M | $832M | Permira · T. Rowe Price | ↗ |
| SERIES DOther financing | Oct 2014 | $38M | $152M | Norwest Venture Partners · TCV | — |
Growth signals
Latest recorded traffic for Minted is 2.8M monthly website visits, up 0% over the last three months. Minted's team grew 1.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
Ridge Ventures
IDG Ventures
Benchmark
Jeremy Stoppelman
Marissa Mayer
Menlo Ventures
Series B and later6 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Minted on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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