Mineski Global

About Mineski Global

Mineski Global is an esports and gaming technology company with roots in the Philippines, operating across Southeast Asia. The company's journey began in 2004 when founder Ronald "Rho" Robins, a competitive gamer, established the Mineski-Dota esports team. This venture stemmed from a passion for gaming and a desire to turn it into a viable career. Robins' direct experience as a player provided him with deep insights into the gaming community's needs, which became the foundation for the company's evolution. In 2008, facing a lack of adequate training facilities, Robins and his partners opened the first Mineski Infinity internet cafe, a hub designed specifically for esports enthusiasts. This initiative marked the company's first major pivot from a competitive team to a broader business entity, officially incorporating in December 2009.

The company operates on a multifaceted business model, centered around building and serving the gaming ecosystem. Its revenue streams are diversified across several divisions. Mineski Esports is the events and marketing arm, organizing tournaments from grassroots to international levels, which generates income through sponsorships and broadcasting rights. The company has organized significant events like the MLBB Professional Leagues in the Philippines and Indonesia and the M4 World Cup. Another key component is its technology and platform development. In response to the pandemic, Mineski launched 'mgames,' a social casual gaming platform integrated into super-apps like GCash and Viber, reaching millions of users. This platform offers free-to-play hyper-casual games and generates revenue through user engagement, monetization via targeted advertising, and partnerships with brands. Additionally, the company launched 'Mineski Slash,' a digital events platform.

Mineski Global provides a suite of services aimed at both gamers and corporate clients. For gamers and the community, it offers tournament organization, a news hub (Mineski.net), and talent management for esports athletes and influencers. For brands and businesses, Mineski acts as a marketing and engagement partner. Services include event conceptualization and production, brand integration into gaming events, and gamification services for corporate objectives. The company also introduced innovative community outreach tools like the GG Truck, a mobile pop-up gaming truck designed to bring esports experiences to more remote areas. The company has expanded its presence with offices in the Philippines, Indonesia, Thailand, Singapore, Malaysia, Vietnam, and Cambodia, underscoring its significant footprint in the Southeast Asian market. The company has secured funding, including a $10.6 million Series A round, to fuel its expansion and technology development.