Mindframe

The impetus for Mindframe stems from the founders' direct personal and professional experiences. Pinar Gorgulu, an alumna of Harvard and Imperial College London, began her career at Microsoft and later led AI initiatives at JP Morgan. Her journey through therapy personally informed her vision for a tool that makes mental health care more effective and engaging. Similarly, Faye Cheung's extensive background in applying AI to complex problems, from particle physics at the Large Hadron Collider to global machine learning programs at JPMorgan Chase, is now directed by a personal connection to mental health, aiming to build technology that offers meaningful support.

The business operates as a software-as-a-service (SaaS) provider, targeting mental health professionals as its primary client base. The platform is engineered to reduce administrative tasks for therapists, allowing them to focus more on client progress during sessions. It generates value by offering tools that foster better adherence to therapeutic assignments between appointments.

Mindframe's core product is a HIPAA and GDPR compliant digital platform where therapists can convert traditional PDF worksheets into interactive, trackable exercises. Key features include a centralized space for all homework assignments, automated reminders to improve client follow-through, and a portal for clients to complete their work on any device. The system also provides therapists with valuable insights by tracking client data and allows for easy review and feedback on completed assignments, ultimately supporting more effective and data-informed treatment plans. The company is currently in an early access stage, inviting therapists to join and utilize the platform.