Milestone Brands

About Milestone Brands

Based in Austin, Texas, Milestone Brands LLC operates as a privately held manufacturer and marketer in the premium spirits industry. The company was established in February 2016 by Eric Dopkins and Chad Auler, both veterans of the beverage sector and instrumental figures in the success of Deep Eddy Vodka. Dopkins, with over 25 years in the industry, including leadership roles at Diageo, Pernod Ricard, and as CEO of Deep Eddy Spirits, serves as CEO and Chairman. Auler, a sixth-generation Texan with a background in his family's wine business, Fall Creek Vineyards, and co-founder of Deep Eddy Vodka, is the President. Their collective experience, stemming from a desire to build something new after their tenure at Deep Eddy, forms the foundation of Milestone's strategy.

The company's business model centers on acquiring, innovating, and building high-growth potential spirit brands. It generates revenue through the sale and distribution of its portfolio of alcoholic beverages via a national network of distributors and retail partners. In early 2023, Milestone announced a national alignment with Republic National Distributing Company (RNDC) to manage its portfolio across 33 states, aiming to leverage RNDC's extensive network to expand the reach of its brands. The company's growth is also fueled by strategic investments, having raised over $58M in funding and securing a partnership with BDT Capital Partners in 2022 to fund major acquisitions.

Milestone's first acquisition was Dulce Vida Spirits in May 2016, which included the USDA-certified organic Dulce Vida Tequila. This was quickly followed by the acquisition of American Born Moonshine in June 2016. The portfolio has since expanded significantly and includes a diverse range of spirits. Notable brands include Empress 1908 Gin, a super-premium gin known for its unique color, which Milestone acquired along with its producer Victoria Distillers in 2022. The tequila offerings are robust, featuring Campo Bravo, a brand created with 5th generation agave farmers, and Dulce Vida, which also offers ready-to-drink (RTD) products. The portfolio is rounded out with Naranja Orange Liqueur, an authentic Mexican liqueur; American Born Whiskey and Moonshine; and the recently launched Dirty Monkey Banana Peanut Butter Whiskey.