Midigator

About Midigator

Midigator emerged in 2013 from the direct experiences of its founder, Corey Baggett, an e-commerce entrepreneur grappling with the growing problem of chargebacks. Before Midigator, Baggett co-founded the successful online marketing agency Adboom Group, which provided him with firsthand insight into the operational hurdles faced by online merchants. The chargeback management solutions available at the time were inadequate, prompting Baggett to develop an in-house technology to automate and streamline the dispute process. This internal tool quickly gained attention from other merchants, leading to its public launch as Midigator.

The company provides a technology platform focused on post-transaction fraud mitigation, specifically designed to automate the chargeback dispute process for e-commerce and retail businesses. Clients, which range from startups to established brands, utilize Midigator's software-as-a-service (SaaS) platform to manage and fight payment disputes. The business operates on a subscription-based model, with clients paying monthly or annual fees for access to its suite of tools. These tools include automated dispute responses, chargeback prevention alerts, and in-depth analytics to identify the root causes of chargebacks. By providing real-time data and reporting, the platform helps merchants recover lost revenue and prevent future disputes.

A significant milestone in Midigator's history was its acquisition by Equifax in August 2022. This event integrated Midigator into Equifax's broader digital identity and fraud prevention portfolio, placing it alongside Kount, another Equifax acquisition. The combination aims to offer a comprehensive, end-to-end solution for businesses, covering both pre-transaction fraud detection with Kount and post-transaction dispute management with Midigator. Prior to the acquisition, Midigator had secured a $30 million growth equity investment from LLR Partners in 2018. Now operating as part of Equifax's USIS business unit, the Midigator brand and its solutions are being merged into Kount's offerings.