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Midi Health
A virtual care clinic for women 40+ created by specialists in perimenopause, menopause, and more
About Midi Health
Midi Health is revolutionizing women's midlife healthcare by addressing a critical clinical and market gap: while 77 million American women experience perimenopause or menopause annually, fewer than 20% of US OB-GYNs receive formal training in managing this life stage. Founded in 2021 by serial health entrepreneur Joanna Strober following her own struggle to access expert menopause care, Midi built a virtual clinic model combining three strategic innovations. First, the company developed evidence-based clinical protocols—led by world-renowned experts in women's midlife health—that trained nurse practitioners and physicians can deliver at scale, bypassing the shortage of menopause-trained specialists. Second, Midi pioneered an insurance-reimbursement model that removes the burden of direct-pay healthcare, contracting with major commercial insurance carriers (UnitedHealthcare, Cigna, Aetna) to cover consultations and medications. Third, the platform achieves nationwide scale, available across all 50 US states through both direct-to-consumer engagement and enterprise employer partnerships, positioning menopause care as a critical employee retention and diversity benefit.
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The platform delivers comprehensive midlife health services: personalized care plans tailored to each patient's symptoms and health history; hormone replacement therapy and non-hormonal treatment options; blood and genetic testing for precision diagnosis; integrated mental health and sexual wellness support; lifestyle coaching; and a growing suite of evidence-based supplements. Importantly, Midi extends care beyond menopause-specific symptoms to address interconnected midlife health concerns: cardiovascular disease prevention, cancer survivorship, weight management (including GLP-1 medication protocols), sleep disorders, mood disorders, skin and hair health, and preventive longevity care through its AgeWell program. This holistic model reflects emerging clinical evidence that menopause represents a critical cardiovascular, metabolic, and cognitive health inflection point—not merely a hormonal event.
By February 2026, Midi had scaled to unicorn status ($1B+ valuation, $250M+ raised) serving 25,000+ women weekly with documented clinical outcomes: 28 percentage point increases in breast cancer screening adherence, 11 percentage point increases in colorectal cancer screening, and up to 13% reductions in total cost of care versus matched patient populations. The company's rapid ascent reflects both market validation and a shift in how venture capital, employers, and healthcare systems view women's health—no longer an afterthought, but a fundamental platform for driving healthcare equity, employee wellness, and clinical excellence.
At a glance
- Founded
- 2021
- Headquarters
- Los Altos, United States
- Sector
- Health Tech & Medtech
- Power Law
- Unicorn$1–10B valuation tierThoroughbred$100M+ revenue
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed10 investors entered at this stage
K50 Ventures
Felicis
SemperVirens VC
Muse Capital
SteelSky Ventures
Icon Ventures
Emerson Collective
Susan Wojcicki
Anne Wojcicki
Operator Collective
Series A3 investors entered at this stage
GV
ICon
25Madison
Series B and later5 investors entered at this stage
Advance Venture Partners
Goodwater Capital
Serena Ventures
Foresite Capital
McKesson Ventures
Source: Dealroom Talent Intelligence.
Global footprint
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across markets
Market sentiment
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