Micronutris

About Micronutris

Micronutris holds the distinction of being the first company in France to establish a farm for raising edible insects specifically for human consumption. Founded in 2011 by Cédric Auriol, the Toulouse-based firm operates as a vertically integrated business, managing the entire value chain from insect breeding and processing to the marketing of finished consumer goods. Auriol, a graduate of the Toulouse Business School and a serial entrepreneur, was inspired to create the company after reading a 2011 Food and Agriculture Organization (FAO) report that recommended entomophagy to address future food and environmental challenges. He launched the venture with his own funds and support from crowdfunding, assembling a team that included a doctor in biology and an agricultural engineer to develop the production systems.

The company’s business model centers on producing and selling a variety of food products derived from insects, targeting both B2C and B2B channels. Revenue is generated through the sale of its products online, as well as through distributors like organic shops, fine food grocers, and some restaurants and bars. Micronutris addresses the growing consumer demand for sustainable and alternative protein sources. The production of insects is presented as a more environmentally sound alternative to traditional livestock, requiring significantly less water and land while emitting up to 100 times fewer greenhouse gases than beef production.

Micronutris raises two primary insect species: mealworms (Tenebrio molitor) and crickets (Gryllodes sigillatus), which are fed a diet of 100% organic, plant-based ingredients. The company’s product lineup is diverse, featuring whole insects prepared plain or with various flavorings like barbecue and curry, intended as snacks or for culinary use. It has also developed processed goods, including insect-based crackers, chocolates, and protein powder. Under its brand My Impact, the company created energy bars containing mealworm powder, which provides a rich source of protein, omega-3 fatty acids, vitamins, and minerals. These products are designed to appeal to consumers by combining nutritional benefits with familiar formats, thereby lowering the barrier to trying entomophagy.