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Micromax Informatics
One of the leading consumer electronics company in India
About Micromax Informatics
Micromax Informatics is a home-grown consumer electronics brand that has been at the forefront of democratizing technology in India. By offering affordable and innovative products, Micromax has removed barriers to the large-scale adoption of advanced technologies. The company primarily serves the youth market, celebrating vibrancy and empowerment through its diverse range of products, which include smartphones, LED TVs, and other consumer electronics. Operating in the highly competitive consumer electronics market, Micromax employs a business model focused on high-volume sales at competitive prices to generate revenue. The company makes money by selling its products through various distribution channels, including online platforms and retail stores. Micromax's commitment to affordability and innovation has made it a popular choice among young consumers looking for quality technology at reasonable prices.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 1991
- Headquarters
- Gurugram, India
- Employees
- 2,240
- Open positions
- None listed
- Dealroom signal
- 70.0/100
- Industry
- Home Living
- Sector
- eCommerce & Marketplaces, Consumer Electronics, Appliances
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 6 companies, latest Mar 2018
- Capital deployed
- $36M
- Preferred round
- SEED
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SECONDARYOther financing | Apr 2017 | — | — | Madison India Capital | — |
| LATE VCOther financing | Sep 2010 | $43M | $172M | Sequoia | — |
Growth signals
Latest recorded traffic for Micromax Informatics is 28K monthly website visits, up 16.7% over the last three months. Micromax Informatics's team grew 1.4% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
SimplismartSan Francisco, United StatesThe last no-code AI platform you will ever need
$36Mvaluation
One LabsGurugram, IndiaOneLabs - Future of mobile tech
→
HealthifyMeBengaluru, IndiaPeople with customized diet plans, coaching, and calorie counters to help them reach their health and fitness goals
$375Mvaluation
TranServMumbai, IndiaTranServ is serving a variety of organizations and individuals to make payments processes easy & safe
$27Mvaluation
MiMediaNew York City, United StatesPersonal cloud for photos, videos, music and documents
$12Mvaluation
GaanaIndiaLeading Indian mobile music streaming app
$575Mvaluation
ixigoGurgaon, IndiaIndia's Leading Travel meta-search engine & marketplace
$159Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later3 investors entered at this stage
TA Associates
Sequoia
Madison India Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Micromax Informatics on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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