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Micromax Informatics
eCommerce & Marketplaces · Gurugram, India · Founded 1991
One of the leading consumer electronics company in India MoreLess
Micromax Informatics is a home-grown consumer electronics brand that has been at the forefront of democratizing technology in India. By offering affordable and innovative products, Micromax has removed barriers to the large-scale adoption of advanced technologies. The company primarily serves the youth market, celebrating vibrancy and empowerment through its diverse range of products, which include smartphones, LED TVs, and other consumer electronics. Operating in the highly competitive consumer electronics market, Micromax employs a business model focused on high-volume sales at competitive prices to generate revenue. The company makes money by selling its products through various distribution channels, including online platforms and retail stores. Micromax's commitment to affordability and innovation has made it a popular choice among young consumers looking for quality technology at reasonable prices.
Keywords: consumer electronics, affordable technology, smartphones, LED TVs, youth market, innovation, India, high-volume sales, retail, online platforms, empowerment.
Company overview
Micromax Informatics company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 1991
- Headquarters
- Gurugram, India
- Employees
- 2,240
- Open positions
- None listed
- Dealroom signal
- 70.0
- Investment activity
- 6 companies · latest Mar 2018
- Capital deployed
- $36M
- Preferred round
- SEED
Valuation & funding
Micromax Informatics funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SECONDARYOther financing | Apr 2017 | — | — | Madison India Capital | — |
| LATE VCOther financing | Sep 2010 | $43M | $172M | Sequoia | — |
| LATE VCOther financing | Jan 2010 | $45M | $180M | TA Associates | — |
Growth signals
Micromax Informatics website traffic
Latest recorded traffic for Micromax Informatics is 28K monthly website visits, up 16.7% over the last three months. Micromax Informatics's team grew 1.4% over the past year.
Comparisons
Micromax Informatics compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 OBH NordicaOBH Nordica is a domestic appliances manufacturer |
Vallensbæk Strand, Denmark | Acquired | 66 | — | — |
 Indesit CompanyEuropean leading manufacturer and distributor of major domestic appliances |
Cesena, Italy | Acquired | |||
 Mjmellies Middle East FZEE Commerce and Retail Chain |
Dubai, United Arab Emirates | Operational | |||
 eMAGOnline retailer and marketplace offering electronics, home goods, fashion, and more |
Voluntari, Romania | Acquired | |||
 WadiOnline shopping in Saudi Arabia and UAE. |
Dubai, United Arab Emirates | Acquired | |||
 Getgoodsdistributing IT and telecommunication products |
Frankfurt, Germany | Closed | |||
 Materiel.netLeading French online store for consumer electronics |
Marquette-lez-Lille, France | Acquired | |||
 Extreme DigitalHungary's leading online consumer electronics store |
Budapest, Hungary | Acquired |
Capital deployed
Micromax Informatics investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
SimplismartSan Francisco, United StatesThe last no-code AI platform you will ever need
$36Mvaluation
One LabsGurugram, IndiaOneLabs - Future of mobile tech
→
HealthifyMeBengaluru, IndiaPeople with customized diet plans, coaching, and calorie counters to help them reach their health and fitness goals
$375Mvaluation
TranServMumbai, IndiaTranServ is serving a variety of organizations and individuals to make payments processes easy & safe
$27Mvaluation
MiMediaNew York City, United StatesPersonal cloud for photos, videos, music and documents
$12Mvaluation
GaanaIndiaLeading Indian mobile music streaming app
$575Mvaluation
ixigoGurgaon, IndiaIndia's Leading Travel meta-search engine & marketplace
$159Mvaluation
Talent graph
Micromax Informatics's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Micromax Informatics has talent and traffic
team presence
In the news
Latest news about Micromax Informatics
Recent press, funding announcements, and product moves mentioning Micromax Informatics — open to read from the original sources.
Market sentiment
What the market is saying about Micromax Informatics
An AI-synthesized read of the highest-engagement posts about Micromax Informatics on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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