Mico

The company's business model is centered on a portfolio of applications designed for social interaction and entertainment. Mico's flagship product is a social app by the same name, which has become a top downloaded social app in over 70 countries and covers more than 150 countries and regions. The platform facilitates user connections through features like hobby-based matching, global roaming, and real-time translation. It also integrates entertainment elements such as live-streaming, short videos, and casual games. This hybrid approach allows users not only to connect but also to entertain and be entertained. The user base is broad, targeting young adults and anyone interested in global social connections and live streaming. Revenue is generated primarily through in-app purchases, where users can buy virtual gifts for their favorite streamers, and potentially through subscription models.

Mico has expanded its product line over the years. In 2018, the company launched YoHo, an audio-based social app, and TopTop, a game-centric social platform. This was followed by the release of SUGO, a companion-based social platform, in 2021. This strategy of creating a portfolio of apps caters to different social needs and has allowed the company to achieve large-scale profits. The firm's global presence is substantial, with over 10 offices worldwide in locations such as Indonesia, Thailand, Egypt, and Türkiye, and a user base exceeding 100 million. In July 2020, Mico was acquired by NewBornTown, having raised $30 million in a Series A funding round prior to the acquisition.