Mia Labs

About Mia Labs

Mia Labs, Inc. provides an AI-powered conversational platform designed to automate and streamline customer communications for automotive dealerships. Founded in 2023 by Brian Hoang, Kelvin Pho, and Marwan Kodeih, the Austin-based company aims to modernize dealership operations by handling inbound and outbound calls, texts, and emails 24/7. The leadership team combines over 100 years of automotive retail experience with AI expertise to address common industry challenges.

The company's core product, Mia, acts as a virtual agent that engages customers with human-like interactions to schedule sales and service appointments, check vehicle inventory, answer questions, and conduct follow-ups. It integrates with over 35 existing dealership management systems (DMS), CRMs, and other tools, allowing for seamless workflow automation across reception, sales, and service departments. Key features include multilingual support, customizable workflows, and the ability to rescue missed calls by initiating text conversations. The platform is designed to increase dealership revenue by converting missed opportunities and to enhance operational efficiency by freeing up staff to focus on higher-value tasks.

Mia Labs operates on a B2B SaaS business model, providing its platform to franchise dealerships. As of early 2026, the company served over 350 dealerships nationwide. In January 2026, Mia Labs announced a $20 million Series A funding round led by Permanent Capital Ventures, with participation from Norwest, Eniac Ventures, and others, bringing its total capital raised to $29 million. This funding is intended to accelerate product innovation and support expansion. The company has reported that its technology has enabled over $45 million in dealership revenue and powered more than one million customer conversations.