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Meu Trampo
Free entrepreneurship training program for vulnerable youth
About Meu Trampo
Meu Trampo is a social impact program developed as a partnership between the City of São Paulo and the Besouro Social Development Institute. The initiative provides free entrepreneurship training courses aimed at young people aged 15 to 29 in situations of social vulnerability. The primary goal is to promote income generation, financial autonomy, and self-esteem through entrepreneurship. The program utilizes the "By Necessity" methodology, created by Vinicius Mendes Lima, founder of the Besouro Institute, which focuses on establishing low-cost or zero-cost small businesses.
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The training consists of a 20-hour course spread over five days, covering fundamental business administration principles. Key topics include brand creation, product development, sales forecasting, market research, cost analysis, and financial concepts. Upon completion, participants create a structured business plan. A significant feature of the program is the subsequent 90-day period of personalized consulting and mentorship from business specialists to help graduates implement their plans and establish their businesses as a source of income. Since its inception in 2023, the program has reached 19,000 participants.
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Sep 2012 | $25M | $100M | Kleiner Perkins · Scott McNealy · William Hearts II · Highland Capital Partners | — |
Growth signals
Latest recorded traffic for Meu Trampo is 800 monthly website visits, down 13% over the last three months. Meu Trampo's team grew 0% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Kleiner Perkins
Scott McNealy- WIWilliam Hearts II
Highland Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
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