Metromart

About Metromart

MetroMart operates as an on-demand grocery delivery service in the Philippines, positioning itself as a key player in the country's burgeoning e-commerce and q-commerce landscape. The company was founded in 2015 by Stefano Fazzini and Christian Fazzini. Initially launched as a service covering the Metro Manila area, the platform has since expanded its reach significantly and now serves 77 cities nationwide. This expansion reflects a strategic response to the growing consumer demand for convenient, technology-driven shopping solutions.

The core of MetroMart's business is a marketplace platform that connects consumers with a wide array of retail partners. Its business model is centered on charging a commission or service fee on the orders placed through its app and website. Customers can order from supermarkets, pharmacies, and specialty stores, with personal shoppers picking and packing the items for delivery within as little as two hours. This model caters to a diverse client base, from busy professionals to families seeking to streamline their household shopping. The platform boasts an extensive network of over 600 partner outlets, including major supermarket chains like Robinsons Supermarket, S&R, and Landmark, as well as other retailers such as Pet Express and National Book Store.

The service is accessible through a mobile application and website, providing users with a digital storefront for their favorite local stores. Key features include the ability to browse multiple stores in a single transaction, schedule deliveries, and communicate with personal shoppers for real-time updates or item replacements. A significant milestone in the company's journey was a series A funding round led by the pangilinan Group in 2022, aimed at accelerating its expansion across the Philippines. This capital injection underscores investor confidence in MetroMart's operational model and its potential for continued growth within the Philippine market.