M
MetrixLab
Provides consumer insights that drive smarter business decisions
At a glance
- Founded
- 1999
- Headquarters
- Rotterdam, Netherlands
- Sector
- Marketing
- Power Law
- Colt$25–100M revenue
Knowledge graph
More headlines
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
- ECEndeit Capital
Series B and later9 investors entered at this stage
- MFMonitor Clipper Funds
- PGProcter & Gamble
- CVCapstone Ventures
- GMGeneral Mills
- TCTiconderoga Capital
- AIAdvanced Equities Inc.
- COComVentures
- DVDominion Ventures
- OPOak Hill Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
across markets
Investments and acquisitions
Disclosed deals where MetrixLab was the backer or acquirer, 2011–2017. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.
3 deals across MetrixLab's capital deployment.
Where the deals concentrate by sector, stage, and decade.
MetrixLab's portfolio, mapped.
Market sentiment
An AI-synthesised read of the highest-engagement posts about MetrixLab on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See MetrixLab on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.