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Metric

Marketing · Oslo, Norway · Founded 2023

AI-driven marketing solution offering personalized, live recommendations for optimal multi-channel campaigns MoreLess

Metric.tech is an innovative company specializing in AI-driven marketing solutions designed to optimize marketing efforts for small and medium-sized businesses (SMBs). Operating in the digital marketing sector, Metric.tech leverages artificial intelligence to provide personalized and live recommendations on what to market, when, and through which channels. This allows businesses to create targeted, customized, and intelligent campaigns with minimal effort, essentially automating the marketing process.

The company's core product is a multi-channel marketing app that simplifies campaign creation to a single click, making it accessible even for those with limited marketing expertise. Metric.tech serves a diverse range of clients, primarily focusing on SMBs looking to enhance their marketing efficiency and effectiveness without the need for extensive resources or specialized knowledge.

Metric.tech operates on a subscription-based business model, generating revenue through monthly or annual fees paid by its users. This model ensures a steady stream of income while providing clients with continuous access to the platform's evolving features and updates.

The leadership team at Metric.tech comprises experienced entrepreneurs and professionals, including CEO Thomas Meyer, COO Tarik Mustedanagic, and CPO Michael Nino Evensen. The company is supported by a board of advisors with expertise in strategic business development, partnerships, and automation.

Keywords: AI-driven, marketing solution, personalized recommendations, multi-channel campaigns, SMBs, digital marketing, automation, subscription-based, targeted campaigns, intelligent marketing.

Company overview

Metric company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2023
Headquarters
Oslo, Norway
Employees
27
Open positions
None listed
Dealroom signal
54.1
client focusb2bsub industryCRM & Salesbusiness modelSaaSindustryMarketing

Valuation & funding

Metric funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Feb 2025 $8.8M $35M Magnus Carlsen · Try Apt · Johan Brand · MP Pensjon
SEEDEquity / VC Jun 2023 $1.2M $10M Try Apt
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Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthProfitMargin
2026 $231K 0% −$783K -338.4%
2025 $231K 0% −$783K -338.4%
2024 $231K 0% −$783K -338.4%
2023 $231K
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Metric website traffic

Latest recorded traffic for Metric is 5.2K monthly website visits, up 23.8% over the last three months. Metric's team grew 0% over the past year.

Latest monthly visits5.2K 3-month web change+23.8% 1-year team growth0%
Monthly website visits32 observations · Jul 2023–Jul 2026
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Comparisons

Metric compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Metric's talent

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Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on Metric's cap table

Sourced from Dealroom's funding and investor records.

Seed 1 investor entered at this stage
Try Apt
Series A 4 investors entered at this stage
Magnus Carlsen
Johan Brand
MP Pensjon
Altitude Capital

Global footprint

Where Metric has talent and traffic

Workforce by country
🇳🇴 Norway · Oslo HQ
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In the news

Latest news about Metric

Recent press, funding announcements, and product moves mentioning Metric — open to read from the original sources.

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Market sentiment

What the market is saying about Metric

An AI-synthesized read of the highest-engagement posts about Metric on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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