MetaCommunications

About MetaCommunications

Founded in 1991 by Robert T. Long, MetaCommunications established itself as a provider of productivity and workflow management solutions specifically tailored for marketing and creative teams. The company's core focus was to streamline the complex processes involved in creative production, from initial concept to final delivery.

The primary product suite, known as Workgroups DaVinci, offered a centralized platform for project management, digital asset management, and proofing. This integrated system was designed to enhance collaboration, automate administrative tasks, and provide clear visibility into the entire creative workflow. Its client base consisted of prominent corporations and advertising agencies that required robust tools to manage high-volume creative output.

In a significant strategic move, MetaCommunications was acquired by the private equity firm Loftware in July 2017. Following this acquisition, the company and its product suite were rebranded and integrated into Loftware's portfolio. The acquisition aimed to combine MetaCommunications' expertise in creative workflow with Loftware's enterprise labeling and artwork management solutions to offer a more comprehensive service to the market.