MerchantFi

About MerchantFi

Fundfi Merchant Funding provides revenue-based financing and merchant cash advances to small and medium-sized businesses across the United States and Canada. The company's business model is designed as an alternative to traditional bank loans, offering capital to businesses that may face challenges in securing conventional financing. Fundfi's revenue-based financing allows clients to repay funding as a percentage of their future revenues, which offers flexibility for businesses with seasonal or irregular cash flows. This structure aligns the company's success with its clients' performance, as repayments adapt to the supported business's financial health.

The firm serves entrepreneurs across a variety of industries. It also offers an ISO (Independent Sales Organization) partner program, where it collaborates with representatives to get deals funded, providing same-day approvals and paying commissions as soon as a merchant is funded. In April 2025, Fundfi announced a significant expansion of its senior credit facility, a move intended to increase its funding capacity and meet the growing demand for flexible, non-dilutive capital options. This strategic financial development strengthens its position in the alternative lending market. The company is led by CEO Efraim Kandinov and CFO Natasha Dillon.