MEQ Solutions

About MEQ Solutions

MEQ Solutions is an Australian agtech company positioning itself as a pivotal force in the digital transformation of the global red meat industry. Founded in 2016 by Remo Carbone and Andrew Grant, the Melbourne-based firm is dedicated to replacing the sector's long-standing reliance on subjective, manual assessments with objective, data-driven measurement infrastructure. The founders, who met during a science and technology commercialization course, spent the initial five years focused on research and development, identifying a significant opportunity to serve an industry largely overlooked by the global innovation community. The company operates within the trillion-dollar global red meat market, targeting inefficiencies and inconsistencies that arise from traditional visual grading methods. Its business model revolves around providing a suite of hardware and software solutions offered on a subscription basis, which includes hardware installation, ongoing maintenance, and unlimited data capture. This approach aims to create a "truth infrastructure" for the industry, enabling more transparent and evidence-based commercial arrangements between producers, processors, and brands. Clients include processors, producers, feedlots, and branded meat programs across Australia, New Zealand, and North America. MEQ Solutions' core offering is an integrated portfolio of technologies that provides real-time data on meat quality and yield throughout the supply chain. The product suite includes the **MEQ Probe**, a device used post-slaughter on the "hot side" to measure intramuscular fat (IMF) and marbling; **MEQ Live**, a scanning tool to predict the carcass value of living animals; and the **MEQ Camera**, a video-based application for grading cold carcasses. This data is synthesized in the **MEQ Insights** platform, which translates measurements into actionable commercial intelligence. A significant milestone was achieved when the MEQ Camera became the first video-based technology to be certified for beef grading by the United States Department of Agriculture (USDA), a landmark that validates its technology and opens substantial market opportunities. By delivering objective data, MEQ enables processors to optimize yield and create verified, brand-premium products, while producers gain clear feedback to support more accurate, quality-based payments. For brands, this verified data enhances consumer trust through demonstrable provenance and quality. In late 2025, the company secured A$23 million (US$15 million) in a Series A funding round led by Insight Partners. This capital is being used to accelerate global deployment, expand its team, and deepen partnerships in key markets such as Australia, New Zealand, Brazil, and the United States.