Meiwo

About Meiwo

Meiwo, formally registered as Hangzhou Meiwo Science And Technology Co., Ltd., operates as an online platform for home improvement, targeting the specific demographic of 27 to 35-year-old professionals in China. The company was established in May 2016, with Gao Yuan, formerly an executive at a Tencent-incubated internet home-decoration enterprise, as its founder and CEO. His background includes successfully leading a previous company through five funding rounds to a public listing, experience which informed Meiwo's strategic direction.

The firm's business model centers on providing an end-to-end home renovation service that encompasses design, material procurement, and installation. A core component of its strategy is the use of a fully self-operated model, employing its own trained industrial workers rather than relying on subcontractors, a move intended to standardize quality and streamline the construction process. Meiwo makes money by charging a fee per square meter for its comprehensive renovation packages. The company's market approach is to deliver a 'complete product' rather than a patchwork of services, focusing on a design aesthetic described as minimalist and light luxury. This is executed through a standardized 40-day work schedule and partnerships with ten international suppliers for materials and fittings, including brands like TOTO and Siemens.

Financially, Meiwo secured significant early-stage investment. In November 2016, it raised a USD 4.5 million seed round from investors including Chuxin Capital and Longling Capital. This was followed by a Series A round in December 2017, which brought in prominent venture capital firms IDG Capital and Northern Light Venture Capital. Reports indicate the company has been classified as deadpooled, suggesting a cessation of operations.