Meet Noodles

About Meet Noodles

Founded in 2014, Xiao Mian is a multi-brand food company that specializes in Chongqing cuisine. The company operates under four main brands: Chongqing's small face, now boiling head paste, sour powder, and small barbecues. These brands offer a variety of popular Kawakawa foods, including small noodles, sour powder, roasted hoofs, and other snacks. Xiao Mian aims to grow into a world-class food brand that represents Chinese culinary traditions.

The company primarily serves customers who are interested in authentic Chinese cuisine, particularly those who enjoy the unique flavors of Chongqing. Xiao Mian operates in the food and beverage market, focusing on both dine-in and takeaway services. Its business model revolves around offering a diverse menu of traditional dishes, which attracts a broad customer base. Revenue is generated through direct sales at its nearly 50 brand shops located in key business districts of Shanghai, Shenzhen, and Guangzhou.

Xiao Mian has experienced rapid growth, securing tens of millions of yuan in funding from the 999 Group during its Pre-A funding round. The company hosts over 300,000 visitors per month and sells more than 100,000 bowls of its branded red bowl of peas each month. By the end of 2019, Xiao Mian had developed nearly 50 brand shops in major Chinese cities.