Medorion

Medorion is a healthcare technology company headquartered in Tel Aviv, Israel, that provides a behavioral intelligence Software-as-a-Service (SaaS) platform for health insurers. The company was founded in 2017 by Asaf Kleinbort (CEO), Shai Levi (COO), and Eviatar Khen (CTO). Asaf Kleinbort, a computer scientist and mathematician, was inspired by the concept of population health management, leading him and his co-founders, whom he met during military service, to explore how software could influence patient decisions regarding clinical guidelines.

The company's core offering is its Health Behavior Management (HBM) platform, which combines behavioral science and artificial intelligence to analyze health plan data. This platform creates an Electronic Behavioral Record (EBR™) for each health plan member, which is the behavioral equivalent of an Electronic Health Record (EHR). By processing claims data and social determinants of health (SDOH), the system identifies the psychological, environmental, and economic factors that influence members' healthcare decisions. This allows health plans to understand the motivations and barriers of their members, such as why a member might avoid a recommended screening.

Medorion's business model is subscription-based, targeting health insurers, particularly top U.S. health insurers and Medicare Advantage plans. The platform enables these clients to personalize and automate member communication at scale, aiming to improve health outcomes and increase financial performance. The technology is used to increase medication adherence, boost preventative service use, improve member retention and acquisition, and raise CMS Star Ratings. The platform provides tools for various applications including clinical outcomes, risk adjustment, operational costs, and marketing.

Keywords: health behavior management, behavioral intelligence, SaaS, health insurers, member engagement, electronic behavioral record, AI in healthcare, population health management, Medicare Advantage, Star Ratings, HEDIS, medication adherence, social determinants of health, risk adjustment, personalized healthcare, patient activation, Healthtech, care management