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Mediatool
Mediatool is a professional media planning software for advertisers and agencies
About Mediatool
Camphouse, formerly known as Mediatool, provides a specialized software solution for marketing departments in large companies and media agencies. The platform is designed to streamline the entire media planning and management process, from initial budgeting to final reporting. By offering a centralized hub for all marketing activities, Camphouse addresses the common issue of fragmented data and communication that often arises from using multiple tools and spreadsheets. The system allows teams to collaborate on media plans, track budgets in real-time, and generate comprehensive reports, thereby improving workflow efficiency and enabling more effective campaign optimization.
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The company's business model is based on a subscription service, where clients pay for access to the platform's features. This model ensures a steady stream of revenue and fosters long-term relationships with customers. Camphouse targets a specific segment of the market, focusing on organizations with complex marketing operations that require a robust and integrated solution. The platform's ability to provide a clear overview of all marketing efforts helps chief marketing officers and their teams make data-driven decisions, ultimately leading to better marketing performance and a higher return on investment.
Latest news
Press, funding announcements and product moves mentioning Mediatool.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jun 2026 | $17M | $68M | J12 Ventures · eEquity · Frol41 Investment AB · Fairpoint Capital | ↗ |
| EARLY VC✓Equity / VC | Oct 2023 | $7.7M | $31M | eEquity · Fairpoint Capital | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Mediatool is 65K monthly website visits, down 29.3% over the last three months. Mediatool's team declined 5.5% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Newion
J12 Ventures
Almi Invest
Twig Ventures
Series A3 investors entered at this stage
eEquity
Fairpoint Capital
Frol41 Investment AB
Other known investors3 additional known investors
Almi Företagspartner
Fredrik Olofsson
H&M Group Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mediatool on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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