MediaShare

About MediaShare

MediaShare (Shanghai) Co., Ltd., operating as mediashare.cn, was established in June 2010 as a video advertising network provider based in Shanghai. The company was co-founded by CEO Chen Lixuan, who brought over two decades of experience from 4A advertising agencies in Taiwan, Hong, and mainland China. He was joined by co-founders Bagona, who had a background in media sales, and Han Song, who served as the technical lead.

The firm positioned itself as a specialist in online video marketing, integrating advertising resources across a wide array of digital platforms including internet portals, video-sharing websites, and mobile applications. MediaShare's business model revolved around offering targeted advertising solutions to clients, leveraging its proprietary ad-serving system, AdShare, to achieve broad audience coverage and precise demographic targeting. This system was designed to enhance the effectiveness of digital advertising campaigns by moving beyond the limitations of traditional television advertising and enabling multi-dimensional ad placement to specific consumer groups.

In June 2011, the company secured a significant milestone with a Series A financing round of $10 million from venture capital firm DCM China, which was intended to fuel its expansion. The business served advertisers by providing a consolidated platform for their video marketing efforts, aiming to maximize return on investment through data-driven ad delivery. Revenue was generated by selling these integrated advertising services to brands and agencies looking to reach online video audiences in the Chinese market.

However, corporate records indicate that MediaShare (Shanghai) Co., Ltd. is now in a deregistered or canceled status. The company faced a substantial number of legal challenges, including dozens of judicial cases and court rulings, prior to its dissolution. The legal representative at the time of its cancellation was Cao Hua.