Mediarithmics

The platform integrates functionalities typically found in separate tools, such as a Data Management Platform (DMP) for collecting and analyzing customer and prospect data, a Demand-Side Platform (DSP) for programmatic advertising, and Dynamic Creative Optimization (DCO) for real-time ad personalization. This allows marketing, monetization, product, and data teams to work from a unified data set, breaking down internal silos. Mediarithmics serves a diverse client base, including major players in the retail, media, and telecom sectors like Channel 4, Fnac-Darty, Orange Advertising, TF1, and Canal+. The business model centers on providing its integrated, open, and modular cloud technology as a SaaS solution, enabling clients to manage their data marketing with greater agility and control. A key feature is its ability to handle large volumes of online and offline data, creating comprehensive, anonymized customer profiles that inform targeted outreach through various channels.

Mediarithmics has secured significant funding to support its growth and international expansion, particularly in the UK and Canada. A notable funding round in January 2023 raised €7 million, co-led by Spring Invest and Bleu Capital, with participation from existing investors. This brought the company's total funding to over €20 million. In October 2023, Mediarithmics acquired Easyence, a tech platform specializing in retail, to bolster its retail media offerings and enhance its ability to connect retail and media for improved client revenue performance. The company's leadership includes CEO Gilles Chetelat, who joined in 2022 and has a background in founding and leading tech companies like StickyADS.tv. Keywords: customer data platform, data marketing, marketing personalization, programmatic advertising, audience segmentation, data management platform, demand-side platform, retail media, cookieless advertising, data collaboration, SaaS, adtech, martech, big data marketing, audience monetization, data-driven marketing, customer engagement, campaign orchestration, real-time marketing, enterprise data solutions