Measured

About Measured

Measured is a company that specializes in providing marketing measurement solutions to help brands optimize their media spend and prove the value of their advertising efforts. Operating primarily in the digital marketing and advertising industry, Measured serves a diverse range of clients including e-commerce businesses, media platforms, and technology partners. The company employs a business model centered around offering advanced attribution and incrementality testing services, which allow clients to run audience-level experiments and capture up to 30% marketing efficiency. By leveraging a combination of proven measurement methods, Measured enables brands to validate and optimize their media investments, ensuring continuous data-driven growth. The company generates revenue through subscription-based services and consulting fees for its measurement solutions. Measured is committed to maintaining high standards of security and compliance, as evidenced by its SSAE SOC 2 and ISO 27001 certifications. The company also engages with its clients and the broader marketing community through initiatives like the Incrementality Insights series, which features live discussions led by subject matter experts.