me&u

About me&u

Founded in 2018 by Stevan Premutico, Adrian Osman, Andrei Miulescu, and Kim Teo, me&u is an Australian company providing a web-based, at-table ordering and payment platform for the hospitality sector. The company primarily serves pubs, bars, restaurants, and hospitality groups, aiming to streamline operations and enhance the guest experience. The business generates revenue by enabling venues to process customer orders and payments digitally, with data suggesting that guests tend to spend up to 30% more when using the platform.

The concept for me&u originated from founder Stevan Premutico's background in a restaurant-running family and his prior success with the booking platform Dimmi, which was acquired by TripAdvisor in 2015. He identified a need to reduce ordering friction and improve the social aspect of dining out. This vision led to the creation of a platform that allows patrons to order and pay directly from their table using their smartphones, eliminating the need to wait for staff or split bills. The journey of me&u began in Australia and has since expanded internationally to the UK and the US. A significant milestone was the merger with competitor Mr Yum in late 2023, strengthening its market position.

The core of me&u's offering is a digital platform accessed by customers via QR codes or NFC beacons located on their tables. This launches a visual and customizable menu on their phone, where they can place orders and complete payments through various digital methods, including Apple Pay and Google Pay. For venue operators, the system integrates with existing Point of Sale (POS) systems, allowing for real-time menu updates, stock management, and detailed reporting. The platform also functions as a CRM and marketing tool, providing venues with customer data insights to drive loyalty programs, personalized promotions, and targeted email and SMS marketing campaigns. Features like dynamic pricing, order-ready notifications, and analysis of dining trends help venues increase efficiency and profitability.