MD Insider

About MD Insider

MD Insider, established in 2012 by David Norris, operates as a healthcare technology firm specializing in data-driven physician performance analysis. The company's core function is to process vast quantities of healthcare data to generate performance metrics on medical providers. This is achieved through a proprietary machine learning platform that analyzes billions of claims to evaluate provider experience and quality.

The firm serves a client base that includes employers, payers, health systems, and benefit brokers. For these clients, MD Insider provides a digital portal or a set of APIs, which can be branded by the client company. This allows consumers to search for healthcare providers based on criteria such as health plan, location, availability, and medical sub-specialty. The platform's business model is centered on offering these data-driven transparency and provider search solutions to its enterprise clients, enabling them to optimize their physician networks. Revenue is generated through providing access to its platform and data analytics, with solutions aimed at helping employers reduce healthcare costs by guiding employees to high-quality, cost-effective physicians.

The platform's services are built on a scalable technology stack using technologies like Hadoop and Scala, designed to handle and process massive healthcare datasets. The system analyzes a wide range of factors, including clinical experience for specific diagnoses and procedures, complication rates, readmission rates, and length of stay. This detailed analysis provides insights that are integrated into a consumer-friendly physician search and matching tool. In August 2019, MD Insider was acquired by Accolade, a healthcare technology company, to enhance Accolade's care navigation platform by integrating MD Insider's physician quality and cost data. This acquisition led to the creation of Accolade Total Care, a service designed to provide members with greater transparency into provider performance. Over its history as a standalone and venture-backed entity, MD Insider raised a total of $25.3 million in funding over six rounds from investors such as Summation Health Ventures, Jason Ader, and Tim Ferriss.